Elasticity of Demand
A measure of how consumers react to a change in price
elastic demand: demand that is very sensitive to a
change in price
E>1
The product is not a necessity and there
are available substitutes
inelastic demand: demand that is not very
sensitive to a change in price
E<1
The product is a necessity and there are
a few substitutes and people will buy no matter what
unit/unitary demand
E=1
How to calculate price elasticity of demand (PED):
- Have to
calculate the quantity(new quantity-old quantity/ old quantity)
- Price (new
price-old price/ old price)
- PED
(percentage change in quantity demanded/ percentage change in price*100)
*the first four minutes of this video are helpful explaining the difference between elastic and inelastic demand
Total revenue: the total amount of money a form receives from selling goods
and services (p*q=tr)
Fixed cost: a cost that doesn't change no matter how much of a good is
produced (mortgage, rent, insurance)
Variable cost: a cost that rises or falls depending upon how much is
produced
Marginal cost: cost of producing one more unit of a good
Formulas:
TFC+TVC=TC
AFC+AVC=ATC
TFC/Q=AFC
TVC/Q=AVC
AFC*Q=TFC
AVC*Q=TVC
new TC-old TC=MC
TC/Q=ATC